So Pure Cool Silver Shampoo
Neutralizes brassy tones with powerful violet pigments to counteract warm tones.
Infused with acai berry extract to help protect hair against oxidation and color fading.
Leaves hair soft, moisturized, and with an icy glow.
Key benefits
- Powerful violet pigments neutralize brassy, warm tones
- Infused with acai berry extract to protect against oxidation and color fading
- Leaves hair soft, moisturized, and radiant with an icy glow
How to use
Apply to freshly shampooed, towel-dried hair. Leave in for 1 to 3 minutes to let the pigments do their work.
Rinse thoroughly.
Awards
The So Pure range won the Dutch Beauty Award 2023–2024 in the "Green Hair Care" category.
Ingredients
Aqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Chloride, Betaine,
Butyrospermum Parkii (Shea) Butter, Polyquaternium-37, Parfum (Fragrance), Propylene Glycol Dicaprylate/Dicaprate,
Sodium Benzoate, Lactic Acid, Isopropyl Alcohol, Hydroxypropyl Starch Phosphate, Tocopheryl Acetate,
Euterpe Oleracea Fruit Extract, PPG-1 Trideceth-6, Acid Violet 43, Isopropyl Myristate, Maltodextrin,
Hydroxycitronellal, Limonene, Linalool.
