A highly concentrated purple shampoo that cleanses, tones and repairs while keeping hair hydrated from roots to ends. The sulfate-free formula creates a rich lather that neutralises brassiness and boosts brightness after one use – scientifically proven 3x brighter than top purple shampoos*.
Best for
Blonde, lightened, highlighted and grey hair.
Key benefits
Neutralises brassy and yellow tones
3x brighter blondes*
Repairs with Olaplex Bond Building Technology
Sulfate-free and hydrating
*Compared to top purple shampoos, based on brand data.
How to use
Massage into wet hair and lather.
Leave for 1–3 minutes depending on how much toning you need.
Rinse thoroughly and follow with No.5P or No.5 Conditioner.
