So Pure Cool Silver Shampoo
Neutralizes brassy tones with powerful violet pigments that cancel out unwanted warmth.
Enriched with acai berry extract to help protect hair from oxidation and color fading.
Leaves hair soft, hydrated, and with an icy glow.
Key benefits
- Special for color-treated hair
- Helps protect hair against color fading
- Neutralizes brassy tones
Awards
The So Pure range won the Dutch Beauty Award 2023–2024 in the "Green Hair Care" category.
Ingredients
Aqua (Water), Polyglyceryl-3 Caprate/Caprylate/Succinate, Sodium Lauroyl Methyl Isethionate,
Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Acrylates/Palmeth-25 Acrylate Copolymer,
Parfum (Fragrance), Sodium Chloride, Betaine, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Citric Acid,
Glyceryl Laurate, Acid Violet 43, Polyquaternium-7, Hydroxyethylcellulose, Isopropyl Myristate,
Euterpe Oleracea Fruit Extract, Maltodextrin, Benzyl Salicylate, Citronellol, Hydroxycitronellal,
Limonene, Linalool.
